Friday 1 June 2012

My (second) take on Facebook


"Once you have shared any information online, even with a restricted audience, you need to consider that as being in the public domain. Although you may be able to control which members of your social circle can see that information, you can't control what they do with it."
-Rik Ferguson



What would have been the best way to celebrate the re-opening of this blog?
Looking at the motivations that moved me to open it, of course!

I've looked at the first post on this blog, back in 2009 and I've been repeatedly pierced by its sharpness. I had some good hate against Facebook, such that I even put the label "hate" to the post and deleted my account. Good move, I'd say now, but I think I rejoined Facebook after a week, if I remember well.

That was only 3 years ago and the world has changed much, and I have as well with it. And so did Facebook. Let's see some of its milestones:

- Facebook is approaching 1 billion users. Humans are bad in judging dimensions, so I'll try to let it picture to you in easier words: one every seven persons in the World (including poor countries) is on Facebook. That is more than three times the population of US.

- A movie has been made about Facebook. If you would have told someone in the nineties that a movie about a website would be shot, they would just laugh at you and wrote about your outrageous idea on their geocities.

- Facebook has decided to go through its initial public offering, and the company could value as much as $105 billion. It hopes to raise $10 billion when it begins to sell its shares and that would dwarf Google's. (Update: it did already!)

- Timeline has been introduced and the general look and workings of Facebook has changed.

In a few words, Facebook has now got power. This is something that did not happen before. We all know what happened to social networking websites as MySpace or Live Messenger. They have been very popular and they are now a cemetery of the past. Will this happen to Facebook as well? I do not think so. It has established well on the internet (and now even the market) and it will be hard to see its end soon thanks to its slick CEO and the huge popularity it has reached. In social networking websites people look for places where they can find most of the friends they know in real life and that is already a huge disadvantage for any other website that wants to take off.

What scares me most is when people say: "Internet is Facebook". If that would be the case in the future, I would officially declare the internet dead. I might be a bit too nostalgic, but the golden period of internet was right at the beginning of Web 2.0. For those who think Internet is Facebook, I can safely say that they have never known the Internet. Nowadays, though, it is difficult to stay away from Facebook as it is the most convenient and free (for now, even if I think it will always be) way to connect with friends. It has cunning traps, though, so if we can't avoid it, what to do?


Use your brain before sharing. This is my philosophy. People should really understand that everything that goes on the internet with their name, can be easily considered public and non-removable from anyone's eyes, for an unlimited period of time. Writing something on the internet is more effective than throwing thousands of flyers off a plane, and that is not an exception on Facebook. Even if something is shared only with a certain group of people, don't take it granted it's safe. In the case of Facebook it's even worse, since everything you share is now in possession of Facebook. The disgusting side of the coin is that it uses it to track your interests so that it shows the perfect advert to you and makes money from it. If you are even fine with that, do not think the information is still safe, as Facebook has changed many times its privacy regulations at its will. The ironic part, though, is that last year it even made public some private photos of its CEO Mark Zuckerberg. So, if even the founder of Facebook is not safe from it, why would you think you are?

Last month Facebook introduced the Timeline. I've seen thousands of people lamenting. Unfortunately they were lamenting for the change of interface. I hope people did also see what Facebook was trying to do. They are trying to get everything from the user's life, trying to reconstruct the events even before we joined facebook. Smart marketing move as Facebook is trying to convince us to give all of our privacy information, for free, with the clever excuse of "improving our social experience". But the scary part comes from the big part of the young population on facebook, who shares irresponsibly every moment of their life. Facebook has become the new diary, but if in the past diaries had locks, now they are more public than an advert board, and held by an external company.

Facebook is not that evil overall (nothing can get as evil as banks) but it is now entering people life more than it should, especially in youngsters. I think a new branch of education should be formed: internet education. This will surely go against interests of Facebook and many other websites, but it is necessary from protecting ourselves from the chaotic dungeon that has now become the Internet.
 

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